Apex Spine, Joint & Wellness
A 74-second ad for a chiropractic and rehab clinic in Fayetteville, with its doctors and staff saying, in turn, what makes it different.
- Client
- Apex Spine, Joint & Wellness
- When
- October 2026
- Where
- Fayetteville, Arkansas
- Service
- Video production
The job
Apex Spine, Joint & Wellness is a chiropractic and rehab clinic in Fayetteville, where Fayetteville, Johnson and Springdale meet at College and Main. The ad had to introduce the people and the range of care under one roof: chiropractic, spinal and knee decompression, SoftWave therapy, soft tissue work, massage, rehab and wellness services.
I filmed it at the clinic on the Canon C50, with each line recorded on a wireless lav mic. The doctors and the front-desk team each speak to camera, from the welcome to “Different's better,” cut against the treatment rooms. Captions run on screen for feeds that play muted, and it closes on an animated end card built from the clinic's own logo.
Video ad
1:14, for the web, social and ads, captioned. It opens with the clinic's founder welcoming you in and ends on the logo and the number to call.
Frames from the footage
Want something like this made
Say what you have in mind. You will get a reply within one business day, and a written scope with a price before anything is booked.