Video production
Brand films, commercial spots, and vertical social video — shot, cut, and graded in-house.
College Town Tours — a 72-second promo for a student-led walking tour of Fayetteville, captioned, 2026.See the whole project
What this is
Video made end to end by the person you hired. I write or shape the script, shoot it, cut it, grade it, mix it, and deliver it. There is no production company subcontracting a freelance videographer who has never spoken to you.
The work divides into three. Brand films — two to four minutes, used on a homepage or in a sales conversation, explaining what a business does and who runs it. Commercial spots — fifteen, thirty, or sixty seconds, cut for paid placement, with the alternate lengths produced from the same shoot rather than as a separate job. And vertical social content, shot in a single day and delivered as a batch of separate pieces rather than one film chopped up.
Event and livestream coverage is quoted per project rather than listed as a standing service, because the requirements vary too widely for a general description to be useful.
Photographing a listing? Real estate photography and videography has its own packages, priced by home size. See real estate packages
Where the work happens
Recent video work includes promos for CrossFit Commence, Smokin' Oak Pizza, Dead Swanky Salon and College Town Tours in Fayetteville and SMT Airsoft's field in Siloam Springs, and the footage on Heritage Valley Baking Co.'s website, filmed in their kitchen and at their table at the Goshen Farmers Market. I film anywhere in Northwest Arkansas, and a shoot in Rogers or Bentonville is a short drive from Springdale, not a travel line on the invoice.
How the job runs
Start to finish, so you know what happens next at every point and what is expected from you.
- 01
What it is for
Before a camera is discussed: where the finished video will be seen, who is watching, and what you want them to do. A film for a trade show stand and a film for a homepage are different films, and the difference is decided here, not in the edit.
- 02
Treatment
A written outline — the shape of the piece, what gets shot, who speaks, roughly how long, and what it will cost. You approve it before the shoot is scheduled. Nothing is filmed off an unwritten idea.
- 03
Shoot
Usually one day. Camera, lighting, and audio brought in. If people from your business are on camera, they are directed — most people have never been interviewed before and it shows unless someone takes care of it.
- 04
First cut
You see a rough edit with timecode, on a link you can comment on frame by frame. Structural changes happen here, while they are cheap.
- 05
Finish
Color grade, sound mix, titles and captions, and music that is properly licensed. Then the alternate lengths and the vertical versions are cut from the same finished piece.
- 06
Delivery
Final files in the formats each platform needs, plus stills pulled from the footage that you can use as photographs.
What you end up with
Exact quantities and revision counts are written as numbers into your scope before work begins, rather than left to interpretation afterwards.
- Master file
- The finished piece at full delivery resolution, color-graded and mixed, suitable for archive and for broadcast or trade-show playback.
- Platform versions
- Compressed exports sized for web embed, YouTube, and paid placement, so you are not uploading a master to a page and slowing it down.
- Vertical cuts
- 9:16 versions reframed properly rather than center-cropped, with captions burned in where the platform mutes by default.
- Captions
- An SRT caption file alongside the video, so the platform reads it and the content is accessible.
- Stills
- Frame grabs pulled from the footage and color-matched, usable as photographs.
- Music license
- Documentation of the license for any music used, so a takedown or a dispute has a paper answer.
- Revisions
- A defined number of rounds at rough cut and at fine cut, written as numbers into the scope.
Video production — recent work
2026CrossFit Commence
Video production
A 42-second promo for a CrossFit gym in Fayetteville, filmed inside its classes, from the coach's call to the last rep.
2026Smokin' Oak Pizza
Video production
A 36-second promo for a wood-fired pizza restaurant and self-pour taproom in Fayetteville, following one pizza from the dough to the last slice.
2026SMT Airsoft
Video production
A 76-second promo for an outdoor airsoft field in Siloam Springs, from the walk out to the ref's countdown and the game.
2026Dead Swanky Salon
Video production · Web design
A one-minute promo and a new magazine-style website for a full-service salon off the Fayetteville square.
What it costs
Social Clip Pack
$475one time
A first step, especially for restaurants, salons and shops.
- A half-day shoot at your business
- 4 vertical clips, 15 to 30 seconds
- Captions and licensed music
- Ready for Reels, TikTok and Shorts
Promo Film
$1,250one time
Showing what your business is like in about a minute. The CrossFit Commence, Smokin' Oak Pizza and Dead Swanky Salon promos on the work page are this kind of film.
- One filming day
- A 30 to 90 second promo, in wide and vertical versions
- An animated end card with your logo
- 4 short cut-downs for ads or social posts
- Licensed music, color grading and 2 rounds of changes
Brand Film
from $2,250one time
A bigger story: a launch, a founder, a second location.
- Two filming days, with interviews or a voice-over
- A film up to 3 minutes
- 3 cut-downs plus vertical versions
- Motion titles and graphics
Add-ons
- Extra cut-down $75
- Voice-over $75
- Extra half day of filming $300
- Rush delivery +25%
Most jobs fit one of these packages. Anything bigger is quoted per project against a treatment you approve first. The variables are shoot days, locations, scripting and how many finished pieces come out of it, and the number is in writing before the shoot is booked.
If something is out of your budget, reach out and we can make something work.
How the money works
- A fixed price, agreed first
- You approve a written scope and a number before the work starts. It does not move unless you ask for something outside that scope, and then you get the revised figure in writing before it is done.
- Staged payment
- You are never carrying the whole cost at once, and the balance is not due until the work is delivered.
- A point where you can walk
- If the first cut is not right, you can stop there and owe only the deposit. No invoice for work in progress and no argument about it.
- You own what you paid for
- Full-resolution files, unlimited use in your own marketing, and for a website the code and the hosting account in your name. Nothing to renew with me and no fee to leave. Third-party costs — hosting, domain, a music license — are yours, and they are named in the scope before you agree to it.
Common questions
- What kinds of video do you make?
- Brand films of two to four minutes, commercial spots of fifteen, thirty or sixty seconds (with the alternate lengths cut from the same shoot), and batches of vertical social video shot in a single day. Events and livestreams are quoted per project.
- Who actually makes the video?
- I do. I write or shape the script, shoot it, cut it, grade it, mix it and deliver it — there is no production company subcontracting a crew.
- How is video priced?
- A social clip pack of four vertical clips from a half-day shoot is $475, a promo film is $1,250 and a brand film starts at $2,250. Bigger jobs are quoted per project against a written treatment you approve first.
- Do your videos come with captions?
- Yes. Captions are part of the finish, vertical cuts have them burned in where the platform mutes by default, and you get an SRT caption file alongside the video.
- Is the music licensed?
- Yes. Any music is properly licensed, and you get documentation of the license so a takedown or a dispute has a paper answer.
- What if the first cut isn't right?
- You can stop there and owe only the deposit. No invoice for work in progress and no argument about it.
- Are you a videographer or a production company?
- A videographer who handles the whole production: script, shoot, edit, color grade, sound mix and delivery. There is no crew or production company in between.
Other services
Web design and development
Business sites, online stores, and rebuilds — written as code, not assembled from a template.
Photography
Product, brand, environmental and headshot work, shot on location across the region.
Social media management
Original content produced monthly, scheduled and managed — not reposted stock.